Orford General Store News
Orford General Store has just been crowned the Village Shop & Post Office of the year for the Eastern Region, fighting off tough competition across several Counties.
Orford General Store resides in the peaceful village of Orford on the Suffolk Coast. On site are the Village Store, Delicatessen, traditional Butchers Shop, Post Office and Café. The business was taken over by Penny Teale at the end of 2010 and immediately regenerated to what you see today, servicing Orford and the surrounding villages, plus a thriving tourist trade. Penny Teale puts down the success in the competition to a number of factors; ‘running a vibrant Village Shop is hard work and to become successful we took a good look at the ranges we sold to make sure we provide all the products that our locals would expect in a small supermarket. We then overlay this core - with a special range of locally sourced and speciality items. We aim to source as much as possible from local producers, so that we know where the products are grown or made, as well as supporting the local rural economy’. ‘We must ensure we remain competitive against the supermarkets, so we regularly conduct price checks against Waitrose who in turn price check against Tesco; offering good value is important to our customers. As a small business we take a keen interest in our overhead costs and fight against continual increases in electricity, business rates and other running costs. The key to survival in a rural community is to be profitable’. ‘Finally and most important, it is the personal service we can give to our Customers. All of the Orford General Store team live locally and are keen to help. Without the great team, we would not have won this prestigious ‘Rural Oscar’.
Orford General Store is now entered into the National Final to be held on 13th March 2013 at the House of Lords and is amongst 10 finalists.